Welcome to my blog
Here I dissect design with the goal of becoming a better, more intentional designer. Join me to geek out on design process and the psychology behind design. I'm especially interested in designing for human behavior to improve Service and Experience Design. I hope this blog inspires us to think about the possibilities of design and our role in using it.
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Improving sustainability in Product Design
Think ‘sustainability’ and words like recycling and renewable materials usually pop up. Yoshiyuki Matsuoka, a Design Professor at Keio University encourages an additional way - by getting people to use products for longer, fall back in love with things, and design for the changes in scenarios people go through in life with the product. He focuses on reducing waste by improving value and desirability over time.